Ella’s Kitchen wanted to launch in Europe. I developed The Kleine Foodies Club (Little Foodies Club) and positioned Ella’s Kitchen as a joyful extension to the process of discovering food, not a substitute. With playful CRM program lead by four adorable Little Foodies with distinct personalities my multiple touch-point campaign inspired parents with fun ways to help little ones fall in love with healthy food.

I lead this project and worked directly with kukeleku, directing the films and creating moving content. This is also how I got the nickname ‘baby whisperer’.
Agency: Iris Amsterdam
CD’s: Rachna Dahl and Tom Ormes
Copywriter: Karen Cardy
Production Company: kukeleku