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I created The Happiness Times Newspaper for my Coca-Cola client to read during his journey from the airport to my office. It supported the Meaningful Conversations campaign and ended up being repurposed for POS across UK, France, Germany and the Netherlands. I sourced content from around the world the morning it was printed. It included heartwarming acts of kindness, smile worthy events, best weather reports, fun laughs, uplifting stories and even some gifs.

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I conceived and produced The Happiness Times Newspaper and had it translated into 4 different languages to be distributed across the Netherlands, Germany and France
Agency: Sid Lee
ECD: Kenn MacRae
Lead Designer: Kevin Yaun

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