Using their new brand positioning - Unreasonable expectations, since 1952, I was part of the team which developed a series of visuals and a manifesto film for their 2014/2015 clothing range.

I worked closely with design and post production to tell our story with a unique look and feel.
Agency: Sid Lee
ECD: Kenn MacRae
Lead Designer: Andrew Peet
Editor: Thomas Schenk
Copywriter: Sarah Litwin-Schmid